210 Malapardis Road, Suite 101
Cedar Knolls NJ 07927
844 893 1200
For Immediate Release
The Football Club USA announce brand transition to Steel United
The Football Club USA is excited to announce a twelve-month brand transition to Steel United.
FCUSA became part of Steel Sports in 2013. Since that date, we have been working towards a unified message and brand, including our image, websites, curricula, social media, staffing, and professional development. This work has accelerated in the last 12 months as our operating parent company (UK Elite) has transitioned to Steel Soccer.
With this unified message we are very excited to announce that from the 2020/2021 soccer season FCUSA will be renamed – Steel United. This brand transition will lead to several small practical changes, like new websites and social media channels. However, you can rest assured that the same directors, coaches, and administrators will continue to develop, oversee, and care for your player like you have become accustomed to over the last ten years.
You will see increased activity and messaging regarding Steel United as we build anticipation of the official national launch in 2020/2021.
Steel United will build on the foundations of FCUSA, and we will work hard to excel in the Steel Sports mission. We will be United across the country in instilling and actively demonstrating the Steel core values of Teamwork, Respect, Integrity, and Commitment. These are exciting times as we forge the future of Steel United. The countdown is on, get ready to be a part of the success, Steel United is coming!
For more information regarding Steel United, please contact.
National Director of Operations
Steel United (FCUSA) operates seven clubs nationwide for over 3000 soccer players. They are managed by Steel Soccer a division of Steel Sports. Steel Soccer provides youth soccer participation opportunities via residential & summer camps, training services, tournaments, tours, coach education, and soccer club programming.
Founded in 2011, Steel Sports set about changing the youth sports industry through their mission “to inspire youth to reach their potential, on and off the field, by developing them as athletes and people through the Steel Sports Coaching System.”
We complete this mission “through our kids-first approach; we will establish the Steel Standard in youth sports and coaching. We will forge the next generation of leaders, on and off the field, by instilling Steel Sports’ Core Values: Teamwork, Respect, Integrity, and Commitment.”
Steel Sports currently operates a Team Steel baseball club, Baseball heaven in Long Island, and Steel Soccer.